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Cover of Selling It in Mexico, Book 2 of The Economics of Mexico, by J Rutan Flores
The Economics of Mexico · Book 2

Selling It in Mexico

The People, the Market, the Money, the Risks and the Rules for Those Coming from Abroad

J Rutan Flores

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The fifteen product cards, each with the Mexican rule in force, at rutanamex.com/book1

For the owner of a product who is weighing Mexico as a market: who the buyers are and where they shop, how the stores and the marketplaces work and pay, what the rules require and cost, and who holds the bag at every step. Fifteen products are followed into the market.

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Sold by Connected Continents Press LLC; printed to order and shipped by Lulu Press; tax and shipping shown at checkout. Our promises to you are in our Terms of sale.

From other stores

Sold by the store, under its terms.

Also in Spanish, as a book of its own, written for the Mexican reader: Cómo vender en México.

Contents

Inside the book

  1. Part One. Why Mexico
    1. Chapter 1. Why This Book, and Who Wrote It
    2. Chapter 2. The Case for Mexico
    3. Chapter 3. The New Map: The Rules of the Game in 2026
    4. Chapter 4. Who You Are Selling To
  2. Part Two. Where the Arrows Fly: The Market and the Buyers
    1. Chapter 5. A Country of Small Shops
    2. Chapter 6. The Chains, and Who They Are
    3. Chapter 7. Online
    4. Chapter 8. Partners: Distributors, Agents, Trade Shows and the Rights to Mexico
    5. Chapter 9. Reaching the Buyer Directly
    6. Chapter 10. Where the Stock Sits Decides
  3. Part Three. The Arrows: Fifteen Products
    1. Chapter 11. Made in the United States
    2. Chapter 12. Made Abroad, Held in the United States
    3. Chapter 13. What Should Not Come South
    4. Chapter 14. Selling Software, Books and Content
  4. Part Four. The Mechanism, in One Place
    1. Chapter 15. From the Border to the Door, and Getting Paid
  5. Part Five. The Close
    1. Chapter 16. Why Mexico, Again
Book facts
SeriesThe Economics of Mexico, Book 2
AuthorJ Rutan Flores
PublisherConnected Continents Press LLC
LanguageEnglish (American)
Edition2027 Edition; figures as of October 2026
Pages380 (paperback, 6 x 9 in)
Chapters16
ISBNAssigned when the edition is registered
Publication dateAnnounced to the readers' list

See all twelve books in the series

US imports from Mexico claiming USMCA treatment

Approximate share of imports

Before 2025about 50%July 2025about 80%Jan-May 202688%
Source: Federal Reserve Bank of Dallas, August 4, 2026 (first two); Congressional Research Service, In Focus IF11175, August 13, 2026 (88 percent). More dated data: rutanamex.com.

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